Events Calendar - School of Medicine
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- Date
- Time
- Event
- Department
- day:
- Wednesday
- date:
- 03/09/2022
- time:
- 12:00 PM - 1:00 PM
- event:
- Pushing Cool: Big Tobacco, Racial Marketing, and the Untold Story of the Menthol Cigarette
- area:
- location:
- Zoom
- type:
- Medical Center Hour
- department:
- Center for Health Humanities and Ethics
- services:
- audience:
- Everyone
- details:
- A Zoom Webinar: https://us02web.zoom.us/j/82470186796
This lecture describes the methods and strategies used by the tobacco industry over nearly a century to establish menthol cigarette markets in the United States. It examines the role of numerous actors in establishing and defending these markets, among them: social science consultants, marketing experts, industry insiders, and civil rights groups. It also explores the ways in which the industry racial attitudes, health beliefs about cancer, coughing, and health psychology in general, in order to (at first) market menthol brands as "health" products then (in the 1960s) to pivot toward racially focused marketing. The lecture describes how menthol markets were built using these strategies. Finally, it examines the rising tide of public health and legal criticism of these methods, which have led to the currently proposed FDA ban on menthol cigarettes.
- URL:
- https://med.virginia.edu/biomedical-ethics/medical-center-hour/
- isCME:
- Yes, credit available
- speakers:
- Keith Wailoo, PhD
Henry Putnam University Professor of History and Public Affairs, Department of History
School of Public and International Affairs, Princeton University President (2020-22), American Association for the History of Medicine, Princeton, NJ
Dominique Tobbell, PhD
Professor and Director of the Eleanor Crowder Bjoring Center for Nursing Historical Inquiry
School of Nursing, UVA, moderator
- registration:
- No registration is necessary
- contact:
- Charlene Kaufman CMK2B@hscmail.mcc.virginia.edu
- Attachments:
-
MCHSlide-MDC.jpg
Medical Students 
Graduate Medical Education 
