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Wed9

12:00 PM

day:
Wednesday
date:
03/09/2022
time:
12:00 PM - 1:00 PM
event:
Pushing Cool: Big Tobacco, Racial Marketing, and the Untold Story of the Menthol Cigarette
location:
Zoom
type:
Medical Center Hour
department:
Center for Health Humanities and Ethics
audience:
Everyone
details:
A Zoom Webinar: https://us02web.zoom.us/j/82470186796
This lecture describes the methods and strategies used by the tobacco industry over nearly a century to establish menthol cigarette markets in the United States. It examines the role of numerous actors in establishing and defending these markets, among them: social science consultants, marketing experts, industry insiders, and civil rights groups. It also explores the ways in which the industry racial attitudes, health beliefs about cancer, coughing, and health psychology in general, in order to (at first) market menthol brands as "health" products then (in the 1960s) to pivot toward racially focused marketing. The lecture describes how menthol markets were built using these strategies. Finally, it examines the rising tide of public health and legal criticism of these methods, which have led to the currently proposed FDA ban on menthol cigarettes.
URL:
https://med.virginia.edu/biomedical-ethics/medical-center-hour/
isCME:
Yes, credit available
speakers:
Keith Wailoo, PhD Henry Putnam University Professor of History and Public Affairs, Department of History School of Public and International Affairs, Princeton University President (2020-22), American Association for the History of Medicine, Princeton, NJ Dominique Tobbell, PhD Professor and Director of the Eleanor Crowder Bjoring Center for Nursing Historical Inquiry School of Nursing, UVA, moderator
registration:
No registration is necessary
contact:
Charlene Kaufman CMK2B@hscmail.mcc.virginia.edu
Attachments:
MCHSlide-MDC.jpg


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