Flourish, a positive image boutique

One-of-a-kind in Central Virginia. Flourish is designed to help those facing cancer to look and feel their best.  Far beyond a fashionable boutique, Flourish plays an essential role in the healing journey.

From our beautiful décor to an array of specialty products, our mission is clear: help patients feel more vibrant, confident and better able to face the challenges of cancer.

Our products are stylish and functional-all designed to thoughtfully meet the needs of those undergoing cancer treatment and surgery.

We carry:

mastectomy garments and prostheses

Skin care products

Wigs, scarves, hats and turbans

Stylish and affordable jewelry

Cancer awareness items, book and gifts


We also cater to guests’ needs with:

Private fitting rooms

Certified mastectomy fitter on staff

Ramona’s Room offering free wigs, scarves and caps

Dedicated volunteers to help

We are conveniently located on the main floor of the UVA Emily Couric Clinical Cancer Center

For questions or appointments please call 434.243.3872

Flourish is supported by the UVA Hospital Auxiliary. Funds generated by the boutique go to the UVA Cancer Center to help provide additional resources for our patients.