Website Analytics
Welcome to the Departmental Web Manager (DWM) web statistics site. The purpose of this site is to aid DWM's in how to navigate and read Urchin reports. This area will also provide information on how to use Google Analytics for those who require more advanced website analytics tools.
Website statistics can show you how people found your site, how they explored it, and how you can enhance their visitor experience. Understanding how people use your site can help you better target your web development effort. All DWM's have access to basic Urchin reports, including visits, pageviews, hits, entry and exit pages, and length of pageviews. Understanding how to use these reports and tools can be found using the the references below.
Explore the areas below to learn more about each website analytics tool.
