Contact:
UVa Breast Care Services
Linda Rose
434-243-6649
Panera Bread
Kelly Jackson
703-283-4435
University of Virginia Breast Care Center Benefits from Panera Bread,
Spreads Awareness Messages
CHARLOTTESVILLE, Va., Sept. 26, 2006 - Sept. 30 and Oct. 7 are the dates to keep in mind as UVa Cancer Center's Breast Care Program invites you to join them in the Barracks Road Shopping Center in recognition of October Breast Cancer Awareness Month.
September 30: The Panera Pink Ribbon Bagel Kickoff
In honor of National Breast Cancer Awareness Month, Panera Bread bakery-cafes throughout central and western Virginia will offer a special Pink Ribbon Bagel. Twenty-five cents from each sale of this tasty bagel will benefit the University of Virginia Breast Care Center.
The pink ribbon has become widely identified with support of breast cancer research, a sight that is recognized in central Virginia in part from the work of the University of Virginia Cancer Center. Panera's pink ribbon bagels, baked fresh each day in all area Panera Bread bakery-cafes, feature cherry chips and real bits of Bing cherries and cranberries.
Panera Bread bakery-cafes in Charlottesville, Harrisonburg, Warrenton, Lynchburg and Roanoke will offer this limited-time-only bagel, through the end of October.
"We are so grateful for the continued support from our partner, Panera Bread, in the fight against breast cancer and the company's commitment to breast cancer research," says Linda Rose, director of UVa breast care services.
"Panera Bread is committed to serving the members of the local community, many of whom have had their lives touched by breast cancer," said Rick Postle, Panera Bread franchise owner. "We are honored to support the University of Virginia Breast Care Center."
For more information on Panera Bread's Pink Ribbon Bagels, contact Kelly Jackson at 703-283-4435.
October 7: All-Day Awareness Activities
10am-12 noon:
UVa Breast Specialists will be available at a table in the area near the fountain next to Panera Bread Company to answer questions about breast health/breast cancer and risk factors for Breast Cancer from the community.
10am-2pm:
Information on breast health/breast cancer will be available at several locations on the mall
1pm-2pm:
Marc Silver, author of Breast Cancer Husband, will be available at the table with UVa experts.
2pm:
Marc Silver will present a mini-lecture at Barnes and Noble and afterward be available for book signing
Bio: Marc Silver is a supervising editor for digital media at National Public Radio and the author of Breast Cancer Husband: How to Help Your Wife (and Yourself) Through Diagnosis, Treatment, and Beyond. His wife, Marsha Dale, was diagnosed with breast cancer in 2001. Today, she is in good health.
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