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GOLDSMITH TO PRESENT LECTURE ON HEALTHCARE TRENDS

America's premier healthcare futurist, Jeff Goldsmith, will present Information Technology-Transforming Health Care in the New Century as the featured speaker at the University of Virginia Health System Medical Center Hour on Wednesday, Nov. 28 at 12:30 p.m. in the Jordan Hall Conference Center Auditorium. The event is part of the hospital's centennial celebration and is free and open to the public. Goldsmith owns and operates Health Futures, Inc., a firm located in Charlottesville that specializes in forecasting future healthcare trends. He is also associate professor of medical education at U.Va.

Goldsmith has addressed issues in the healthcare industry, including the future of information technology and healthcare, implications of new biotechnology developments, health care trend analysis, the internet's impact on medicine, the future of managed care and the future of integrated health systems. Goldsmith is known internationally as a vocal supporter of healthcare change and as a public speaker addressing health conferences.

Physicians and other health professionals attending the lecture can receive Continuing Education credit by contacting the Continuing Medical Education Office at (434) 924-5310.

For more information on Goldsmith and Health Futures, Inc., please visit his website at: http://www.healthfutures.net/index.htm.

November 7, 2001