Overview
To be as successful as possible in a competitive health care market, it is important that we establish the
To help establish brand presence in the minds of our internal and external constituencies, the UVa Health System identity… as expressed in every visual representation of our company, our facilities, our services and our programs, must always reflect the quality image that is embodied in our brand promise. This can only be done through the consistent and high quality use of every Health System identity element… our names, our logo, typestyles and overall graphic design.
This discipline is essential to building brand presence and is not unique to the UVa Health System. Quality organizations in every sector of the economy pay meticulous attention to the way they visually present themselves to their various stakeholders. They do so because a consistent and powerful expression of their brand is a critical success factor in building business, attracting quality employees, and growing a quality reputation.
This site is for internal and external users who need information, tools and resources to help build and maintain the visual identity of the
The strength and success of the UVa Health System brand depends on adherence to the guidelines. This ensures consistency at all points where the UVa Health System encounters partners, employees and customers.
Please use the navigation bar on the left side of the screen to find your way throughout the site.